Key Measures

• Industry, category, brand, and item-level sales
  and trends
• Sales by destination channel such as VAR, Direct Marketing, Retail, and Corporate Reseller
• Feature-level sales and trends
• Average selling prices and pricing trends

Business Benefits

• Understand which features and price points show the greatest movement for new product development
• Analyze and identify potential business partners to uncover high-potential growth segments as well as areas of saturation
• Compare competitors' pricing to ensure a strong, market-appropriate pricing strategy
• Identify what products are selling across multiple customer segments within distribution such as VAR, Direct Marketing, Retail, and Corporate Reseller
• Gain insight about performance in the small to mid-size (SMB) business space and develop channel strategies to leverage higher performance