Key Measures

• Industry, segment, category, and chain detail on what is purchased, by daypart, weekpart, and service mode (on- vs. off-premises)
• Specific chain, restaurant category, and product demand
• Mix of foods and beverages consumed
• Consumer preferences and attitudes related to restaurant categories, chains, and specific products
• Demographics of restaurant and food item consumers
• Average check and promotional activity

Business Benefits

• Develop strategic plans and positioning based on consumer input by understanding the characteristics, trends, and gaps of the market
• Design menus and products to address consumer needs through knowledge of driving menu trends and product/menu performance
• Identify the best consumer and restaurant operator targets to fit products and increase sales
• Understand strengths and weaknesses of chains and competitors' to see how similarly, or differently, one restaurant concept or product performs versus competition
• Track performance of chains and food items to effectively position products relative to competition
• Create fact-based sales plans and support by uncovering estimated sales potential for products among national accounts and street business