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Featured Press Releases
February 17, 2012
NPD: iPad Owners are Older and More Wealthy than Other Tablet Owners
iPad Owners Are 50 Percent More Likely to Have Household Incomes of $100,000+ PORT WASHINGTON, NEW YORK, FEBRUARY 17, 2012 – iPad owners tend to be older and have more money, but as tablets have become more mainstream and more widely distributed, those high-end demographics are shifting. According to leading market research company, The NPD Group ’s new study, Tablet Adoption and Insights Report , more than 40 percent of iPad owners have a household income of $100 thousand or more compared to 26 percent of non-iPad owners. More recent tablet owners make less money and are younger than the early adopters, with buyers at the end of 2011 being 50 percent more likely to have an income under $45 thousand, and 33 percent more likely to be under 34 years of age. “As the demographic of the tablet owner continues to change the tablet market is beginning to take on a new role,” said Stephen Baker , vice president of industry analysis at NPD. “We are seeing some of the tasks traditionally ....
NPD: iPad Owners are Older and More Wealthy than Other Tablet Owners
iPad Owners Are 50 Percent More Likely to Have Household Incomes of $100,000+ PORT WASHINGTON, NEW YORK, FEBRUARY 17, 2012 – iPad owners tend to be older and have more money, but as tablets have become more mainstream and more widely distributed, those high-end demographics are shifting. According to leading market research company, The NPD Group ’s new study, Tablet Adoption and Insights Report , more than 40 percent of iPad owners have a household income of $100 thousand or more compared to ....
The NPD Group: The Window for Pay-TV Operators to Control the Video-On-Demand Movie Rental Market is Still Open, But For How Long?
Internet video-on-demand (iVOD) users’ viewing of TV shows, news, and sports on pay television dropped 12 percent in the 12 months ending August 2011. PORT WASHINGTON, NEW YORK, February 16, 2012 – According to The NPD Group , a leading market research company, the current video-on-demand (VOD) market for paid movie rentals is ruled by pay-TV services, with revenues that reached $1.3 billion last year. The emerging Internet video-on-demand (iVOD) movie market reached $204 million and is growing....
LGI Network Expands Time Tracker Service
Adds Fashion Watch Segment to Service Port Washington, NY, February 16, 2012 – LGI Network, a division of The NPD Group, Inc. and the leading provider of retail market research for the watch and jewelry industry, has expanded its retailer point-of-sale tracking service (Time Tracker™) to include 25 new brands. “We are very excited to enhance our offering to the industry and provide more value to our clients,” said Fred Levin, President of LGI Network, “Now that LGI Network is part of The NPD....
Is The Beauty Consumer Cutting Back?
The NPD Group's Senior Global Analyst & Vice President, Beauty, Karen Grant, answers the question: "Is the beauty consumer cutting back this holiday season?"
January 11, 2012
A New View of SMB Commercial Technology Buying Behavior
An introduction to and demonstration of the NPD Group's new "SMB Technology Monitor," which presents exclusive, forward-looking B2B insights on purchase intent and influences for technology categories
December 29, 2011
Entertainment and Holiday: Year End Results
The NPD Group's Russ Crupnick, Sr. Vice President, Industry Analysis, tells us what he'll be watching for as entertainment numbers come in this January, and what he thinks will rebound from last year.
December 27, 2011
The NPD Group's 2012 Aftermarket Outlook Study
The NPD Group's Director of Industry Analysis David Portalatin, interviews consumers about their driving habits and plans to maintain their vehicles.
As tablet adoption increases in the U.S., the rate of cellular connections is failing to keep pace. Instead, more tablet owners rely on Wi-Fi-only connections, as shown by our Connected Intelligence information.
Worldwide
